With all of the gloomy news about the state of the economy across the country, it occurred to me the other day that I am probably not the only wine lover who has had to take a good, hard look at her monthly wine budget. While news reports do suggest that most of us haven’t forsaken wine altogether in these tough times, they do indicate that we are definitely looking to spend less on wine than we did last year. So it got me to thinking about some of my strategies for buying less-expensive wine and I thought maybe some of you out there would find these helpful.
1. Befriend your local wine merchant. This is your first line of attack. Your new BFF (we’ll call him Joe the Wine Merchant), is fully aware of the problems going on in the world and doesn’t want to lose you as a customer. So it is in BOTH your best interests to be good buddies. Be open about your needs and tell him you are only looking to spend so much on a bottle. I guarantee you that Joe will want to try his hardest to find you a bottle that you will want to come back to his store to buy again.
2. Now is not the time to buy the same old bottle every time – now is the time to experiment. That $7 wine that you’ve seen in the store, but dismissed because you have never heard of it or tasted it or because it is made from a grape variety you don’t usually drink? Well, now’s the time to pick that baby up. Try it, because you never know if you will have just stumbled upon the deal of the year, the answer to your wine budget bailout.
3. Look to wine regions you have never heard of. Again, this is the perfect time to expand your horizons and look for bargain buys from lesser-known appellations. There are tons of wonderful small appellations in the South of France which produce excellent wines that are perfect for everyday drinking. Ask your BFF Joe (see rule #1) if he can suggest a few that you might enjoy.
4. Don’t just buy one bottle. Yes, I know that means more wine and more money, but in almost all cases, you’ll get a better deal if you buy a full case as opposed to one bottle. And, quite honestly, if you have a case of wine on hand to enjoy, then it will cut down on the impulse wine buys (“I don’t have anything to go with dinner tonight – let me just grab this wine, even though it is more expensive than what I usually buy”) that hurt your budget. If you are better prepared with your wines, then that could even lead to you being better organized in your meal planning and, who knows, better organized in your whole life! See what wine can do for you?
5. Allow your wine budget to include room for one splurge. With the money you’ve saved by buying less expensive wines, put a few of those dollars towards buying one slightly higher priced bottle. It is sort of like a dieting philosophy…if you feel like you aren’t depriving yourself then you are more likely to stick with your diet, I mean wine budget.
6. Look to the experts. Search the web and look for recommendations. All of us in the wine world are fully aware of the fact that there is less money to be spent on wine right now. But we understand that folks still want to buy wine – they just want to buy smarter (and cheaper). So most of us have retooled our price ranges and are looking for great budget buys too. Chances are, most wine writers are going to be making suggestions that will fit your budget. Don’t forget, we have wine budgets of our own, too.
And of course, I’d love to hear from you all if you have some tips that you use to stay within a wine budget. Please feel free to post your suggestions to the blog. I’ll be looking forward to reading them!





